About The Bracken Prize
The Bracken Prize (formerly the Bracken Bower Prize) is named after Brendan Bracken, Chairman of the FT from 1945 to 1958, who was instrumental in laying the foundation for the present day success of the Financial Times. The prize aims to encourage young writers and researchers to identify and analyse the business trends of the future.
The annual prize is awarded to the best business book proposal by an author aged over 18 and under 35 years of age. The judges favour authors who write with knowledge, creativity, originality and style, and whose proposed books promise to break new ground, or examine pressing business challenges in original ways.
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