About the Prize
Championing original ideas in business writing
At a time when business increasingly shapes social, technological and economic change, there is a growing need for original, independent thinking. Yet opportunities for emerging authors to develop serious, long form business ideas remain limited.
The Bracken Prize for young authors addresses this gap by focusing on unpublished business book proposals and supporting ideas at a formative stage. Developmental in nature, the prize offers recognition and expert scrutiny, prioritising originality, intellectual rigour and clarity of argument over commercial polish.
It was first awarded in 2014 and has been a launch pad for many business books based on winning and shortlisted proposals.

Read more about the Bracken Prize
Need inspiration?
Read selected excerpts from previous shortlisted proposals to gain a sense of the ideas, themes and approaches the Bracken Prize for Young Authors seeks to support. These early stage proposals reflect a wide range of perspectives on contemporary business, economics and society, and demonstrate the ambition and originality valued by the prize.
Together, they offer insight into how complex ideas can be developed into rigorous, compelling arguments at the proposal stage.
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