Championing original ideas in business writing

At a time when business increasingly shapes social, technological and economic change, there is a growing need for original, independent thinking. Yet opportunities for emerging authors to develop serious, long form business ideas remain limited. 

The Bracken Prize for young authors addresses this gap by focusing on unpublished business book proposals and supporting ideas at a formative stage. Developmental in nature, the prize offers recognition and expert scrutiny, prioritising originality, intellectual rigour and clarity of argument over commercial polish.

It was first awarded in 2014 and has been a launch pad for many business books based on winning and shortlisted proposals.

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